Free Cold Email
Templates
Proven templates used by top-performing sales teams. Copy, customize, and start booking meetings today.
Most Popular Templates
The highest-performing templates copied by thousands of sales reps
LinkedIn Connection Note
Short, personalized connection request
Hi {{first_name}}, saw your post on {{topic}}—great insights. Would love to connect and learn more about what you're building at {{company}}.The Bump
Simple, non-pushy follow-up after no response
Re: {{previous_subject}}
Hi {{first_name}},
Just bubbling this up in case it got buried.
Any thoughts?
{{your_name}}Post-Connection Message
First message after they accept your connection
Thanks for connecting, {{first_name}}!
I work with {{title}}s at companies like {{similar_company}} to help them {{benefit}}.
Not trying to pitch you—just curious if {{pain_point}} is something you're dealing with?
Either way, happy to be connected.The Breakup
Final follow-up that creates urgency through closure
Should I close your file?
Hi {{first_name}},
I've reached out a few times and haven't heard back—totally get it, you're busy.
I'll assume the timing isn't right and close your file for now.
If anything changes, just reply to this email and we can pick things up.
All the best,
{{your_name}}Straight to Value
Leads with a specific, quantifiable result
{{result}} for {{company}}?
Hi {{first_name}},
We helped {{similar_company}} {{specific_result}} in {{timeframe}}.
I looked at {{company}} and see a similar opportunity.
Worth 15 minutes to see if we can do the same for you?
{{your_name}}Direct Calendar Ask
Gets straight to the point with a calendar link
15 min this week?
Hi {{first_name}},
I'll keep this short—I think we can help {{company}} {{benefit}}.
Here's my calendar if you want to grab 15 minutes: {{calendar_link}}
If not, no worries at all.
{{your_name}}Browse by Category
Cold Outreach
First-touch emails to new prospects
Pain Point Opener
Opens with a specific pain point your prospect likely faces
Quick question about {{company}}'s {{pain_point}}
Hi {{first_name}},
I noticed {{company}} is scaling fast—congrats on the growth.
Quick question: How are you currently handling {{pain_point}}?
Most {{title}}s I talk to mention it's eating up 10+ hours a week. We helped {{similar_company}} cut that in half.
Worth a 15-min chat?
{{your_name}}Mutual Connection
Leverages a shared connection or community
{{mutual_connection}} suggested I reach out
Hi {{first_name}},
{{mutual_connection}} mentioned you're the person to talk to about {{topic}} at {{company}}.
We recently helped them {{specific_result}}, and they thought you might be dealing with something similar.
Would you be open to a quick call to see if we can help?
{{your_name}}Trigger Event
References a recent company event or news
Congrats on {{trigger_event}}
Hi {{first_name}},
Just saw the news about {{trigger_event}}—congrats!
When companies hit this stage, {{common_challenge}} usually becomes a priority.
We've helped 50+ companies in similar situations {{specific_benefit}}.
Curious if this is on your radar?
{{your_name}}Straight to Value
Leads with a specific, quantifiable result
{{result}} for {{company}}?
Hi {{first_name}},
We helped {{similar_company}} {{specific_result}} in {{timeframe}}.
I looked at {{company}} and see a similar opportunity.
Worth 15 minutes to see if we can do the same for you?
{{your_name}}Follow-Up
Sequences after initial contact
The Bump
Simple, non-pushy follow-up after no response
Re: {{previous_subject}}
Hi {{first_name}},
Just bubbling this up in case it got buried.
Any thoughts?
{{your_name}}Value-Add Follow Up
Provides additional value instead of just asking again
Re: {{previous_subject}} + resource
Hi {{first_name}},
Wanted to follow up and share this {{resource_type}} that might be helpful: {{resource_link}}
It covers {{topic}} and has been useful for other {{title}}s I've worked with.
Still interested in chatting?
{{your_name}}The Breakup
Final follow-up that creates urgency through closure
Should I close your file?
Hi {{first_name}},
I've reached out a few times and haven't heard back—totally get it, you're busy.
I'll assume the timing isn't right and close your file for now.
If anything changes, just reply to this email and we can pick things up.
All the best,
{{your_name}}Meeting Request
Direct asks for calls and demos
Direct Calendar Ask
Gets straight to the point with a calendar link
15 min this week?
Hi {{first_name}},
I'll keep this short—I think we can help {{company}} {{benefit}}.
Here's my calendar if you want to grab 15 minutes: {{calendar_link}}
If not, no worries at all.
{{your_name}}Give Options
Provides specific time options instead of a link
Quick sync on {{topic}}?
Hi {{first_name}},
Would love to get 15 minutes to discuss how we can help with {{topic}}.
Do any of these work?
- {{option_1}}
- {{option_2}}
- {{option_3}}
If not, let me know what works better for you.
{{your_name}}Connection and DM templates
LinkedIn Connection Note
Short, personalized connection request
Hi {{first_name}}, saw your post on {{topic}}—great insights. Would love to connect and learn more about what you're building at {{company}}.Post-Connection Message
First message after they accept your connection
Thanks for connecting, {{first_name}}!
I work with {{title}}s at companies like {{similar_company}} to help them {{benefit}}.
Not trying to pitch you—just curious if {{pain_point}} is something you're dealing with?
Either way, happy to be connected.Re-Engagement
Revive cold or lost leads
Past Conversation Revival
Re-engages a prospect you spoke with before
Picking up where we left off
Hi {{first_name}},
We chatted back in {{timeframe}} about {{topic}}. At the time, {{reason_for_no}}.
Wanted to check in—has anything changed on your end?
If so, happy to pick up where we left off.
{{your_name}}Lost Deal Revival
Reaches out to a deal that went cold or was lost
Quick update since we last spoke
Hi {{first_name}},
I know we weren't able to move forward last time—totally understand.
Since then, we've {{new_development}} and I thought it might be worth a fresh look.
Open to a quick chat to see if things have changed on your end too?
{{your_name}}Industry-Specific
Tailored by vertical
SaaS Cold Outreach
Tailored for reaching out to SaaS companies
{{company}}'s growth + quick idea
Hi {{first_name}},
Noticed {{company}} just hit {{milestone}}—congrats on the momentum.
Most SaaS companies at your stage struggle with {{common_pain}}. We helped {{similar_saas}} solve this and {{result}}.
Worth exploring?
{{your_name}}Agency Outreach
For reaching marketing and creative agencies
Loved {{company}}'s work on {{project}}
Hi {{first_name}},
Just came across the {{project}} campaign—really impressive work.
I work with agencies like {{similar_agency}} to help them {{benefit}}. Thought there might be some overlap with what you're building.
Worth a quick chat?
{{your_name}}