AI Cold Email
Prompt Library

You are a B2B cold email copywriter. Using the following LinkedIn profile information, write a personalized cold email opening line (1-2 sentences max) that references something specific about the prospect.

Profile Info:
- Name: {{first_name}} {{last_name}}
- Title: {{job_title}}
- Company: {{company}}
- Recent Activity: {{recent_post_or_activity}}
- About Section Summary: {{about_summary}}

Rules:
- Do NOT be generic. Reference something specific.
- Keep it under 25 words.
- Sound human, not like a bot.
- No compliments that feel hollow like "I love your work."
- Tie the personalization to a relevant business problem.

You are a cold email strategist. Write a cold email opening line that references this company's recent news event and ties it to a specific pain point our product solves.

Company: {{company}}
News Event: {{news_event}} (e.g., funding round, acquisition, new product launch, expansion)
Our Value Prop: {{value_prop}}

Rules:
- Lead with the news, not our product.
- Make it feel like a natural conversation starter.
- Keep it under 30 words.
- Don't congratulate — connect the event to a challenge they're about to face.

You are writing a cold email for a B2B company. The prospect uses the following tech stack. Write a cold email opening that references their specific tools and connects to a gap or inefficiency our product addresses.

Prospect's Tech Stack: {{tech_stack}} (e.g., Salesforce, Outreach, Apollo, HubSpot)
Our Product: {{product_name}}
Our Differentiator: {{differentiator}}

Rules:
- Reference 1-2 specific tools they use.
- Identify a common frustration with those tools.
- Position our product as the bridge, not a replacement.
- Keep it conversational, under 35 words.

Write a complete cold email for the following scenario:

Sender: {{your_name}}, {{your_title}} at {{your_company}}
Prospect: {{prospect_title}} at a {{company_size}} {{industry}} company
Pain Point: {{pain_point}}
Our Solution: {{solution}}
Proof Point: {{case_study_or_metric}}
CTA: {{desired_action}} (e.g., 15-min call, reply with interest)

Structure:
1. Opening line — personalized or pattern-interrupt (1 sentence)
2. Pain agitation — make the pain feel real (1-2 sentences)
3. Solution bridge — how we solve it (1 sentence)
4. Proof — social proof or metric (1 sentence)
5. CTA — low-friction ask (1 sentence)

Rules:
- Total email under 90 words.
- No filler words, no "I hope this finds you well."
- Write like a peer, not a salesperson.
- Every sentence must earn the next one.

Write a cold email that opens by naming a specific pain point the prospect is likely facing, agitates it, then presents a solution.

Prospect Role: {{job_title}}
Company Type: {{company_type}} (e.g., mid-market SaaS, enterprise fintech)
Primary Pain Point: {{pain_point}}
How We Solve It: {{solution}}
Result We Deliver: {{result}}

Tone: Direct, no fluff, slightly provocative.
Length: Under 80 words.

Do NOT use:
- "I hope this finds you well"
- "Just checking in"
- "I'd love to" 
- Any filler or pleasantries

Write a cold email using the Before-After-Bridge (BAB) framework:

- BEFORE: Describe the prospect's current painful state
- AFTER: Paint a picture of what life looks like with the problem solved
- BRIDGE: Show how your product gets them from Before to After

Prospect: {{job_title}} at {{company_type}}
Before (Current Pain): {{current_state}}
After (Desired Outcome): {{desired_state}}
Bridge (Our Solution): {{solution}}

Rules:
- Under 85 words total.
- Each section should be 1-2 sentences max.
- Make the "After" feel tangible and specific.
- CTA should be a soft ask.

Generate 10 cold email subject lines for the following context:

Product/Service: {{product}}
Target Audience: {{audience}}
Key Benefit: {{benefit}}
Tone: {{tone}} (e.g., curious, direct, provocative, casual)

Rules:
- Keep each subject line under 6 words.
- No clickbait — it should match the email content.
- Mix approaches: question-based, statement-based, personalized token.
- Include at least 2 that use the prospect's {{company}} or {{first_name}}.
- No emojis. No ALL CAPS.
- Prioritize curiosity and relevance over cleverness.

Generate 8 cold email subject lines optimized for REPLY rate (not just opens). These should make the prospect feel compelled to respond.

Context:
- We help: {{value_prop}}
- Prospect: {{target_role}} at {{company_type}}
- Desired Action: Get them to reply or book a call

Rules:
- Conversational, feels like it's from a person not a company.
- Short (3-5 words ideal).
- At least 3 should feel like internal/forwarded emails (e.g., "re:" or "fwd:" style).
- At least 2 should be questions.
- No spam trigger words (free, guarantee, limited time).

Write a 3-email follow-up sequence for a cold email that got no response.

Original Email Context:
- Value Prop: {{value_prop}}
- Prospect: {{prospect_title}} at {{company}}
- Days Between Emails: 3, 5, 7

Follow-Up 1 (Day 3): Light bump, add new angle or insight.
Follow-Up 2 (Day 5): Share proof point or case study, slightly more direct.
Follow-Up 3 (Day 7): Breakup email — give them an easy out while creating FOMO.

Rules for ALL follow-ups:
- Under 50 words each.
- Never reference "my last email" or "just following up."
- Each email must stand on its own.
- Different angle per email — don't repeat the same pitch.
- CTA should be softer on #1, direct on #2, binary on #3.

Write a breakup email — the final email in a cold outreach sequence. The prospect has not replied to 3-4 previous emails.

Context:
- Value Prop: {{value_prop}}
- Prospect: {{first_name}}, {{prospect_title}}

Rules:
- Under 40 words.
- Give them an easy out (binary yes/no question).
- Create subtle FOMO without being pushy.
- Be respectful of their time.
- Do NOT guilt trip or be passive aggressive.
- This should feel like closing a door they might want to walk through.

A prospect replied to my cold email with the following objection. Write a response that addresses their concern and keeps the conversation alive.

Objection: "{{objection}}"
(Common objections: "Not interested", "No budget", "We already have a solution", "Bad timing", "Send me more info")

Our Value Prop: {{value_prop}}
Key Differentiator: {{differentiator}}

Rules:
- Acknowledge their concern first — don't dismiss it.
- Reframe the objection as an opportunity.
- Keep it under 60 words.
- Ask ONE question to keep the conversation going.
- Never be defensive or argumentative.
- Match their energy level.

A prospect replied positively to my cold email. Write a response that converts this into a booked meeting.

Their Reply: "{{reply}}"
(e.g., "Sounds interesting, tell me more", "Sure, let's chat", "What does pricing look like?")

My Calendar Link: {{calendar_link}}
Meeting Length: {{meeting_length}} (e.g., 15 min, 30 min)

Rules:
- Match their enthusiasm level — don't oversell.
- Provide the calendar link immediately.
- Offer 2-3 specific time slots as backup.
- Keep it under 50 words.
- Don't dump product info — save it for the call.
- Create a reason for the meeting beyond "learn more."

I have a cold email that I want to A/B test. Generate 3 variations that each test a different element.

Original Email:
Subject: {{original_subject}}
Body: {{original_body}}

Generate:
Variant A — Different opening line (same structure otherwise)
Variant B — Different CTA (softer or harder ask)
Variant C — Different angle/framework entirely

Rules:
- Each variant should only change ONE major element.
- Keep the same length and tone as the original.
- Label which element is being tested in each variant.
- Note what metric each variant is optimizing for (opens, replies, meetings).

Rewrite the following cold email to make it significantly better. The current version is underperforming.

Current Email:
Subject: {{current_subject}}
Body: {{current_body}}

Current Performance:
- Open Rate: {{open_rate}}%
- Reply Rate: {{reply_rate}}%

Target Improvements:
- If open rate is low: Focus on subject line
- If reply rate is low: Focus on body copy and CTA

Rules:
- Diagnose what's wrong with the current email first (list 3 specific issues).
- Then write the improved version.
- Keep it under 85 words.
- Explain what you changed and why.

Write a cold email targeting a SaaS founder/CEO. They're busy, skeptical of sales emails, and get 50+ cold emails a day.

Context:
- Their Company: {{company}} ({{stage}} — e.g., seed, Series A, Series B)
- Their ARR Range: {{arr_range}}
- Our Value Prop: {{value_prop}}
- Proof Point: {{proof_point}}

Rules:
- Founders respect directness — get to the point in sentence one.
- No corporate speak. Write like you're texting a smart friend.
- Under 65 words.
- Reference something specific about their stage/ARR level.
- The CTA should respect their time (15 min max ask).

Write a cold email targeting a marketing or lead generation agency owner. They understand sales tactics, so the email needs to be sharp and non-generic.

Context:
- Agency Type: {{agency_type}} (e.g., marketing, lead gen, SEO, paid media)
- Their Typical Client: {{their_client_type}}
- Our Offer: {{our_offer}}
- Key Metric: {{key_metric}}

Rules:
- Agency owners are sophisticated buyers — don't patronize.
- Lead with a metric or result, not a feature.
- Under 70 words.
- Frame it as a partnership or white-label opportunity if relevant.
- CTA should be casual — they respond to peer-level communication.

Help me define my Ideal Customer Profile (ICP) for cold email outreach.

My Product/Service: {{product}}
What It Does: {{description}}
Current Best Customers: {{best_customers}} (describe 2-3 of your best accounts)
Average Deal Size: {{deal_size}}
Sales Cycle Length: {{sales_cycle}}

Generate:
1. Primary ICP (the highest-value, most likely to convert segment)
2. Secondary ICP (still valuable, slightly lower conversion)
3. For each ICP: Company size, industry, job titles to target, trigger events to look for, pain points they have, and disqualification criteria

Format as a structured profile I can use to build targeted lists.

Analyze the following lead and score them on a 1-10 scale for ICP fit based on my criteria.

My ICP:
- Target Company Size: {{target_size}}
- Target Industry: {{target_industry}}
- Target Titles: {{target_titles}}
- Must-Have Signals: {{must_haves}}
- Deal Breakers: {{deal_breakers}}

Lead to Analyze:
- Name: {{lead_name}}
- Title: {{lead_title}}
- Company: {{lead_company}}
- Company Size: {{lead_company_size}}
- Industry: {{lead_industry}}
- Additional Context: {{additional_context}}

Output:
1. ICP Score (1-10)
2. Justification (2-3 sentences)
3. Recommended Action: Prioritize / Nurture / Disqualify
4. Suggested Personalization Angle for outreach